The basic New Mobility Agenda strategy is simple enough, at least to say (successful implementation being quite another challenge). The two prongs of the system are (a) Cars and their enabling infrastructure and use. And (b) Greater choice and quality of all non-car mobility solutions.
For (a) the key is to reduce — systematically and strategically — the number of cars moving on the streets and parked in the city, particularly targeting single occupancy vehicles, while at the same time for drivers and their passengers reducing the need for stop and start driving, accidents, wasted time, etc. This is not an anti-car agenda; it is rather a pro-choice agenda. We know that there are always going to be a place for cars in our cities, but significantly fewer cars and significantly better used.
For (b) the overall goal is to provide more high quality, affordable and safe mobility choices for coming into and moving about within the city. In addition to improving the quality of under-exploited critical mobility options such as walking and cycling, more traditional forms of public transport, adapted forms of new and more efficient taxi services, and other New Mobility options which are increasingly playing a role in the cities that are leading the way.
The goal of this project is to take a step toward moving Penang into a leadership position, which is vitally important if the city wishes to be an international player and competitor in Malaysia and beyond in Asia.
(More to follow here, starting with the revised Mission Statement.)